Tag Archives: Nano-segmentation

Customer Nano-segmentation

Consumer Clients Nano-segmentation Creates many nano-segments, i.e. client groups with similar needs, transaction & product history, spending behavior, life habits, preferences, interests,… Predicts client needs, next best offer & future behavior Provides real time offer management with effective highly personalized offers Different contexts create different segmentation models Corporate and SME Clients Nano-segmentation Nano-segments group SMEs and Corporations […]

Will your Bank evolve into an “Advisory bank” or into a “Commodity bank”?

In banking, it is essential for the bankers and sales representatives that they understand their clients. It is important in consumer banking, while it is essential in corporate and SME banking. The corporate sales people need to provide the right advises, they strive to understand the needs of their clients so they understand what sounds […]