
Customer Nano-segmentation
Consumer Clients Nano-segmentation Creates many nano-segments, i.e. client groups with similar needs, transaction & product history, spending behavior, life habits, preferences, interests,… Predicts client needs, next best offer & future behavior Provides real time offer management with effective highly personalized offers Different contexts create different segmentation models Corporate and SME Clients Nano-segmentation Nano-segments group SMEs and Corporations […]